Most know Bayer as a large, international pharma and chemical company. But actually, they are much more than that. Bayer works every day on innovations for agriculture and health care. So they wanted to show that to the Benelux. How? That was up to us to decide. A challenging experiment that we were happy to take on.
Together with production house Medialife, we developed 2 videos. Both show the added value of Bayer for the end user. In the video on agriculture, this is healthier crops, thanks to their smart tools. In the video on healthcare, it's a good quality of life for young and old, thanks to their safe and effective medicines.
The videos had to fit into Bayer's international strategy , but at the same time be recognizable for the Benelux. A very specific look and feel, in other words. From the collaboration to the end result: the chemistry was just right.