Influencer Marketing

To find the right influencer, we first define the right goals. Do you want to grow brand awareness? Generate content for a media campaign? Spark excitement for a new product? Or strengthen relationships with your current customers?

Based on your goals, we build a strategy, select suitable influencers, and define clear KPIs both qualitative and quantitative to measure real impact. This approach helped us, for instance, successfully launch Brabantia’s new steam accessories collection.

In every collaboration, we embrace co-creation and give creators the space to shine. We involve influencers as early as possible so the result feels authentic and relevant. We give content creators room to express their creativity and truly contribute to the campaign. For example, we brought in Bockie De Repper for two campaigns by Accountants van Morgen.

This initiative encourages young people to explore accounting as a study path. Bockie enthusiastically added his own twist from lost receipt skits on YouTube to his “Bockie’s Kaasteentjes”, showing just how fun being an accountant can be.