DSM

Even before the doors of Batibouw opened, we welcomed 17 Dutch- and French-speaking influencers for an exclusive behind-the-scenes breakfast event. Not a classic press conference, but a personal experience where atmosphere, design and storytelling took centre stage. Each profile had a clear link with living, building, interior or cooking, and therefore a genuine affinity with the DSM Keukens story.

Bart Appeltans was there in person to present his new kitchen concept for the very first time. Afterwards, influencers got a tour of the stand, where they could explore the latest kitchen trends, materials and technologies. It wasn’t just a quick photo moment, but a real discovery experience that wanted to inspire authentic content.

And that content followed. The launch generated over 100 posts, stories and TikToks, reaching more than 500,000 people organically. The result: strong, credible content that made the brand visible to a relevant audience and created lasting impact. Several influencers even indicated they’re now considering DSM Keukens for their own kitchen projects. The new kitchen concept clearly didn’t just get a stage. It found an engaged audience to go with it.