Image
Services
For the first time, RCA PR hosted its Press Days in-house, in Hasselt, and it immediately felt right. Over twenty brands shared their stories, visions and latest collections with more than eighty journalists, influencers and RCA PR partners.
Following RCA PR’s rebranding earlier this year (as part of Friends of Cartel), we wanted to reintroduce both our refreshed agency and our brands to the press and content creators. For two days, visitors enjoyed inspiring presentations and encounters. Our office transformed into a stylish showroom with experiential spaces where each brand world came to life.
Why Press Days?
Real collaborations happen when brand, creator and medium connect in a meaningful way. Our Press Days offer the perfect moment to explore how a product or service truly fits a journalist’s or content creator’s work and vice versa.
Brainstorm on the spot
The best connections happen face to face, by seeing, tasting and experiencing. Spontaneous conversations and unexpected matches emerge between brands and creators. And of course, we also love being surprised by what our guests are excited about. Often, these encounters spark new ideas or collaborations that go far beyond the event itself.
To guide visitors through the participating brands, we created the RCA PR Press Days Guide: a stylish booklet in our own look & feel. A tangible keepsake and handy reference to revisit or share with others.
‘A New Era’ proved to be more than just a theme. The mix of discovering, testing, tasting, photographing and networking not only created an energetic atmosphere, but also resulted in a feed full of inspiring lifestyle content. In conclusion, a successful first edition in Hasselt. And surely just the beginning.
Featured brands:
Ania Haie • Atelier Rebul • Bongo • Brabantia • Damart • Dreamland • DSM Keukens • Fryns • Hard Rock Cafe • Jozo • La Baleine • Madame Loïk • Maisons du Monde • Marylène Madou • Nederlands Mosselbureau • Ogst Deli • Ricola • Senitas • Tuinaannemer.be • Wondr • Zeisner
Get in touch
Want to know more? Don’t hesitate. Let’s get in touch.
Newsletter