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Accountants Van Morgen
Together with Bockie, we are launching a snack for accountants
What does it take to launch a deep-fried snack? A great idea, a lot of enthusiasm, and a good accountant. That's what Bockie De Repper discovered, thanks to Accountants Van Morgen. With this initiative, eight accountancy firms want to entice young people to choose for this fascinating education and job.
After a very successful first edition, we teamed up again with Bockie De Repper for a collaboration that was at least as suucesful as last year's. And it was already pretty impressive, with a Jamie award for best Commercial Collab as icing on the cake.
Kaasteentjes
Once again this year, Bockie is ambassador of Accountants van Morgen. And once again he went out with his accountant and side-kick Steff. This time not to collect VAT receipts, but to do market research to launch his own fry snack.
Enter: the creation of the Bockie Kaasteentjes - already legendary and very soon to be found among the other fryer snacks.
To get accountants van morgen salivating, the stories of entrepreneurs and their accountant take center stage. Izy Coffee, Les Soeurs and Madam Bakster, among others, talk about their smooth collaboration with their accountant in short, inspiring videos.
everything you need
We went all-in and developed the entire campaign again this year, from all the Assets to the Very Comprehensive Website. Under the motto "the greasier, the more enjoyable," we even launched a contest where high school seniors could win their final grade in pounds of Van Zon fries snacks for their proclamation.
We rolled out the contest through TikTok, Snapchat, YouTube, Google Demand Gen, student.be and DPG Media. Hungry interested parties could register on the landing page and had to answer an accounting and tuition question. The winner ended up getting to treat her school to a whopping 81 pounds of french fry snacks.
Feeling hungry yourself? You can find Bockie's video, the entrepreneurial stories and, of course, the accountancy courses at www.accountantsvanmorgen.be.
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