Brabantia

We linked the launch to Brabantia's annual ambassador event. For this we collaborated with @elle_and_rapha. They provided the (in)clothing, we provided 13 influencers. After a word of explanation, they got to work with the products themselves to create content for their channels.

Because the collection focuses on clothing, we chose fashion and lifestyle influencers. Not the type of influencers Brabantia is used to, but the ones with the right target audience. Among them were small profiles, but also big names like Nanja Massy and Anaïs Closet, real references in the industry.

The collaboration with the influencers resulted in 126 posts and stories on social media, with a reach of more 650,000, an engagement rate of almost 3% and an ROI of 345%. And then, of course, there were the press release and the editorial tour. Clearly, the word is out.

We linked the launch to Brabantia's annual ambassador event. For this we collaborated with @elle_and_rapha. They provided the (in)clothing, we provided 13 influencers. After a word of explanation, they got to work with the products themselves to create content for their channels.

Because the collection focuses on clothing, we chose fashion and lifestyle influencers. Not the type of influencers Brabantia is used to, but the ones with the right target audience. Among them were small profiles, but also big names like Nanja Massy and Anaïs Closet, real references in the industry.

The collaboration with the influencers resulted in 126 posts and stories on social media, with a reach of more 650,000, an engagement rate of almost 3% and an ROI of 345%. And then, of course, there were the press release and the editorial tour. Clearly, the word is out.