Cent Pur Cent

We began with the launch of the makeup line Camille by Cent Pur Cent, an exclusive collaboration between the brand and singer Camille. The collection represents skin exclusivity and versatility, with products for all ages, skin tones and types. Following Camille's announcement via Instagram, several media outlets, including HLN and Het Nieuwsblad, were on hand to spread the news further.

For Eczema Day, we set up a collaboration with Allergienet. In doing so, we communicated tips to the lifestyle press on how best to treat atopic eczema and what to watch out for when using makeup. Flair, Marie Claire, Paris Match and Sudinfo, among others, happily picked up these handy do's-and-don'ts.

We were also in charge of pitching for Day Against Cancer. This day was given extra color thanks to Cent Pur Cent workshops at the oncology department of some hospitals, such as the UZA and the Jessa Hospital in Hasselt. With this action, we made the connection between the Cent Pur Cent brand and the concept of safe make-up even stronger. Mission 100% successful in other words.