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Edenred
Edenred evolves into a strategic HR partner
For years, Edenred was known as the go-to name in meal and eco vouchers. But markets change, as do the expectations of employees and companies. Enter Edenred Engagement: a digital platform focused on motivation, well-being and recognition. With this platform, Edenred is stepping up as a full-fledged HR partner.
To make this transformation visible (and credible), Edenred teamed up with RCA PR. Together, we rolled out a broader press strategy. Through targeted campaigns and our own research - such as our recent research on the Belgian lunch and restaurant habits – we keep building on the new, repositioned image of Edenred. With success: the press coverage included publications in VTM, RTL, Het Laatste Nieuws and La Libre.
Native campaign
But we didn’t stop there. Together with Cartel Agency, we amplified the message further with a native media campaign. Strategic placements on tijd.be, lecho.be, trends.be and HRmagazine added depth through branded articles, content hubs and interviews. All backed by video, display campaigns and partner content.
Meanwhile, Edenred strengthened the campaign through its internal channels and social media, such as LinkedIn, ensuring both external reach and internal alignment.
This approach is part of a broader strategic positioning for Edenred, led by RCA PR. With every PR opportunity, we strengthen their credibility as an HR partner and in lasting brand impact.
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