Hard Rock Cafe

Hard Rock Cafe's 50th anniversary deserves a special version of their legendary steakburger. Therefore, a collaboration was created that nods to their early days: the brand's world-famous T-shirts saw the light of day in the 1970s when the original Hard Rock Cafe in London sponsored a local soccer team. So no better brand ambassador could be imagined than Lionel Messi, who himself put together the Messi Burger, with ten ingredients that, according to the star player, should not be missing on a burger.

We took care of the Belgian PR part of this tasteful promotion. And how can you get foodies excited about a new burger? By letting them taste it, of course.

That's why we organized an exclusive event for a select group of content creators and journalists. A chef from Hard Rock Cafe made the guests' mouths water with a making-of of the Messi Burger, while a local soccer team amazed us with their "Messi" tricks.

Our recipe scored: we counted 10 press articles with an estimated media value of €51,000 and a total of 1,822,945 media impressions. So a successful and tasted event!