MSC Cruises

We pulled out all the stops for this press trip for MSC Cruises. We first carefully chose the right lifestyle and tourism media partners to reach a wide audience. Among this selection were The Sunday, HLN, Libelle and SudInfo, among others.

We didn't take the trip preparations lightly either. From sending out invitations, arranging passports, transfers and excursions to directing the interviews, little was left to chance.

Through this thorough preparation, we managed to create an unforgettable experience, both for the client and the journalists. By giving them a more personal experience, the bond with the client was further strengthened.

Feedback from the journalists was - how could it be otherwise - extremely positive. All pledged to publish multiple articles about MSC Cruises' exceptional cruise offerings. In the coming weeks, therefore, we expect a tsunami of press coverage of MSC Cruises.

This case study is a textbook example of how a well-organized press trip can have a profound impact on the perception and awareness of a brand within the tourism industry.