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Mustela
The Wonderful World of the Avocado
Mustela and avocado, they go hand in hand. The specialist in baby skincare products uses organic avocado extracts in their products to nourish, repair, and protect the skin. We developed a PR event to highlight Mustela's key ingredient.
In "The Wonderful World of Avocado," we playfully introduced twelve influencers and their families to the fruit and Mustela products. With original games, a relaxing wellness, fun craft activities and a surprising photo shoot, they discovered more about the beneficial effects of avocado.
That this exploration through the Wonderful World of the Avocado was amazingly fun is proven by the results:
- 70 posts and stories
- An average 3% engagement rate on the published content
- A reach of 215,000 Instagram users
The entire organization of this event was in our hands: concept and elaboration, locationhunting and styling, contact with the influencers and follow-up.
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