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Oog voor Lekkers
A new school year, a new record
Since 2018, we have been handling the communication of Oog voor Lekkers, an initiative of the Flemish Government that aims to encourage healthy eating in children by offering schools subsidies for fruit, vegetables and milk. Every year we organize a kick-off event to get as many schools as possible to sign up.
Stars put schools in motion
For school year 2022-2023, we did so with, among others, Ketnet Hero Sieg De Doncker, chef Sofie Dumont and field hockey player Thomas Briels, who pulled out all the stops during five sporting challenges. We then recorded a record number of entries, a record we were only too happy to break this year.
Oog voor Lekkers kicks off playfully
On September 12, we kicked off Oog voor Lekkers 2023-2024 at Den Akker Elementary School in Lommel. We did so with the Oog voor Lekkers Quiz, presented by none other than Sali Haidara of #LikeMe and Gio Kemper who you know as werewolf Wilko from Night Watch.
In a playful way, they asked the students all kinds of questions about healthy food, based on existing teaching material. Flemish Minister of Agriculture Jo Brouns also quizzed from the sidelines.
Record year with taste
From putting together the quiz to coordinating the day itself, we worked this kick-off from A to Z. Our goal? Create brand awareness and get schools excited about signing up for Oog voor Lekkers.
And we more than succeeded. The 31 clippings in the press, from print over radio to online, but above all the 1400 registrations prove it. Never before have there been so many. But our hunger is far from satisfied. Next year we will go for a new record!
Get in touch
Want to know more? Don’t hesitate. Let’s get in touch.
