Robert Half

'Boomerang recruitment' was one of the topics we tried to get in the press. A trend in the labor market where companies start knocking on the doors of former employees in their search for the right profiles. A way of recruitment that is increasingly becoming part of HR strategy.

Robert Half provided figures based on surveys of employers and employees, we built a newsworthy story: "One in three companies are seeing more and more ex-employees returning." And to make the package as attractive as possible to journalists, we also sought out a few "boomerangs": people willing to testify about their return to a previous employer.

The media eagerly picked up the story. Several great articles in national newspapers and online, and TV stations like VTM also covered the news.

A more than successful PR campaign.