UZ Gent

From scientific breakthroughs on crisis situations to ethical debates, doctors and medical experts are increasingly in the media. And this is necessary. Because in times of disinformation, the impact of a correct and clear explanation for the general public cannot be underestimated.

But a good TV interview requires more than just content knowledge. How do you formulate a complex issue in understandable language? How do you stay calm under pressure? And how do you make sure your message doesn't get lost in the editing? These are just a few of the questions we tackled during our media training at UZ Gent.

In 2024, we had the opportunity to train dozens of experts with a wide variety of specializations. Not only did we go deeper into the questions above, but we also showed them why it is so important to take the time to thoroughly prepare for an interview. Furthermore, they learned how to deliver the right message, how to parry tricky questions and what role body language plays in communication.

The results did not stop there. The participants can now convey their expertise with more confidence and clarity, both on and off camera. Thus, they strengthen their reputation and contribute to a better informed audience. So from now on, all their TV interviews will be handled with surgical precision.