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Rode Kruis
Confident in front of the camera
As an organization, het Rode Kruis is very often in the news. Their staff and experts then explain all kinds of - often very socially relevant - topics. This can be about the annual campaign on blood donation, about het Rode Kruis's positions in humanitarian crises, or their role in local incidents.
In order to prepare the experts optimally for these interviews and to help them get het Rode Kruis's message across even better, they called on us.
Our media trainer went to work with several small groups of experts. During the training they first received a bit of theory about the dynamics of an interview, what to look out for and how to deal with difficult or unexpected questions. And especially: that giving an interview cannot be done on the fly, that it requires some preparation.
After the theoretical part, the participants can try to put this knowledge into practice. The experts all get different interview exercises in front of the camera. We make these exercises increasingly difficult: we start with a few (at first sight) non-committal quotes, to end with a very critical interview in which we try to knock the expert out of his head. All interviews are discussed afterwards as a group. We reflect on what was good and what could have been better and try to give as many extra tips as possible with concrete advice.
A media training ensures that the participants will feel a lot more at ease the next time they have to give an interview. And we don't say that, it is the experts themselves who say that.
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