Media training: this is how to tackle a TV interview

An interview is not a casual conversation, but neither is a journalist the enemy. Those who prepare well and take to heart the lessons from our media training can step into an interview with confidence .

First, we discuss the main content points. From how to formulate key messages, to how to adapt your language (use) to the audience, to preparing possible and difficult questions. Then we highlight the importance of a whole range of formal aspects, for example body language, your appearance or the setting of the interview. With a set of immediately applicable tips & tricks, we offer participants solid tools to bring an interview to a successful conclusion.

In the second part of the training the participants can practice in front of the camera. First they are given some, at first sight, banal assignments to master the technical side of 'quoting'. Then, step by step, we increase the level of difficulty to finally test how they deal with really annoying or provocative questions. The practice interviews are always reviewed and discussed 'in class'. We indicate what was good and dwell on what could be better, with concrete advice on how to address that.

Media training is quite intensive. But at the end of such a session, which lasts more than four hours, giving interviews is much more within the comfort zone of the participants. Even among those who said beforehand that they would prefer never to give an interview.