Bongo

June 2025 marked the opening of two reinvented Bongo stores in Flanders: Wijnegem and Waasland Shopping. Here, gift-giving became an experience in itself: interactive six-step kiosks help you pick the perfect Bongo surprise, and the Wrapping Bar turns it into a personal artwork with chic papers, ribbons, and stickers.

Celebrating the new My Bongo concept, we launched a contest with illustrator Niet Nu Laura. Participants could win a customised Bongo with a unique illustration – if they proved how well they truly know someone. The finale was a live in-store event where winners collected their gift and artwork, with a finishing touch from Niet Nu Laura.

We brought the creative concept to life across different channels: a sleek contest page, eye-catching social media posts, influencers showcasing their store experience and a tailored PR campaign with press releases and personalised packages for lifestyle journalists. The result spoke for itself: over 300 contest entries, a store event with live illustrations that strengthened brand loyalty, and strong visibility via social content from Niet Nu Laura (reaching 128,740 people, nearly 200,000 views) and the PR campaign (media value of over €211,000).