Ricola

On September 20, 2023, we opened the pop-up for the press and influencers. After that, the general public had four more days to visit the RAY greenhouse on Korenmarkt to escape from the daily hustle and bustle. For the concept of the pop-up, we started from the moment you take a Ricola candy: it's a brief pause that revitalizes you.

The respite at the Herbal Escape by Ricola featured 2 workshops by local partners. Aimy from MAF Spirit taught visitors how to breathe more consciously through Energetic Breathworking, while Marion Maakt helped them make a Herbal Home Diffuser with Ricola herbs. Those who wanted to could also discover the 13 Ricola herbs in the herb garden as well as at the bar.

With sustainability in mind, we gave away the 172 herb plants needed to build the pop-up afterwards. A long queue and half an hour later all the plants had been distributed to residents of Ghent. But the pop-up itself was also a great success: more than 2,000 visitors, a reach of 450,000 on Instagram and 15 press clippings with a reach of about 4 million. Spicy results, that's how we like them.